VALIDX x VALUE | Full Digital Plan

- Tag Manager - Meta Pixel (για να πέρνουμε γενικώς δεδομένα σε πρώτη φάση και αν χρειαστεί να είναι έτοιμο και για μελλοντικές διαφημίσεις) - LinkedIn Pixel - Google Conversion Pixel - Google Remarketing Tag - Analytics Set Up (Events Creation - Goals - Reporting) - SERP Analysis - Looker Studio - Connect Microsoft Clarity fro Session recordings, Set Up etc - Competition Analysis (up to 4 competitors) - Personas Presentation - Strategy Creation Based on Funnel Approach

On-Page Optimization & SEO Audit Στόχος: Αναδιάρθρωση του site ώστε να βελτιωθεί η οργανική και AI ορατότητα μέσω τεχνικών και semantic βελτιώσεων. Περιλαμβάνει: - Full Technical SEO Audit - Crawl & index diagnostics (coverage, duplication, orphaned URLs). - Έλεγχος robots.txt, canonicalization, meta robots & hreflang structure. - Επανεξέταση sitemap hierarchy, rendering και Core Web Vitals (LCP, CLS, INP). - Validation όλων των structured data schemas. - On-Page & Semantic Optimization - Αναδιάρθρωση heading hierarchy και semantic HTML. - Δημιουργία commercial-intent landing pages με query segmentation. - Keyword-to-page mapping για informational & transactional queries. - Εμπλουτισμός metadata με entity-based phrasing για AI comprehension. AI Optimization Layer - Ανάλυση και βελτιστοποίηση για LLM discovery (ChatGPT, Perplexity, Google AI Overview). - Προσθήκη llms.txt και AI-friendly meta signals. - Ενσωμάτωση schema-driven content cues (FAQ, HowTo, WebSite, Organization). - Σχεδιασμός “AI-promptable content” (semantic FAQs, structured answers, contextual sections). Παραδοτέα: - Detailed audit report(PDF). - Prioritization ανά impact & effort.

Concept - Copywriting - Creative Direction - Design - 1 Moodboard Approach - Communication Pillars - Until 2 changes in Moodboards

- Storyboard Creation - Video Editing on After Effects - Music Proposal & Editing - Transitions Creation - Imagery Proposal & Editing - x1 Videos (25''-30'') - Copywriting - 1920x1080 Video format

* Until 2 Rounds of Changes to the storyboard and to the video

- LinkedIn Ads - Google Ads - Media plan - 5 key visuals(if needed) --> 300 × 250 – Medium Rectangle --> 336 × 280 – Large Rectangle --> 728 × 90 – Leaderboard --> 300 × 600 – Half Page --> 320 × 100 – Large Mobile Banner - Google Texts Creation - Reporting in Looker Studio - 1hr Monthly Meeting (if needed) - Countries: Greece * Minimum Ad spend per brand will be decided after the Performance Set Up. * The offer is valid until Advertising Spend 5.000€/ month.

Technical Maintenance & Monitoring - Monthly crawl report, indexation status & Core Web Vitals tracking. - Error monitoring (404, redirects, schema validation). - Optimisation of new or updated pages

AI Visibility & Citation Building - AI search engine tracking (visibility in ChatGPT, Perplexity, etc.) - Optimisation of pages flagged as “low answerability.” - Updating AI summaries as new keywords emerge - Monitoring inclusion in Google AI Overviews - Monthly entity mapping updates - Adaptation based on emerging AI search trends

Reporting & Strategic Guidance - Organic traffic & rankings - AI visibility insights (mentions, citations, answer inclusions)

- 4 posts/month - Concept - Copywriting - Post Creation - Posts Scheduling - Content Mix (1 GIF(4''-5''), 1 Carousel(3-4 images) or PDF for LinkedIn, 1 Static Image, 1 Blog (SEO/GEO Optimized) - Dimensions (Landscape, Portrait, Vertical) - Channels: Facebook, LinkedIn

*Until 1 Round of changes in content

For on demand: - 1 Image post: 80€ - 1 Carousel Post: 140€ - 1 Gif Post: 150€ - 1 Blog Post: 150€