United Promotions x VALUE | Products & Services Proposal

1. Platform Setup & Configuration

→ Email marketing platform setup → Account configuration & branding (logo, colors, sender identity) → Domain authentication (SPF, DKIM, DMARC) → Sender reputation best practices setup

2. Audience & List Structure

→ Import and clean existing contact lists → List segmentation setup → HR / Marketing / Procurement (if applicable) → Existing clients vs new leads → Basic data structure (custom properties if needed)

3. Template Design & Build

→ Design of 3 reusable email templates → Campaign template (newsletter) → Promotional / offer template → Content / insights template → Mobile-optimized design → CTA and layout best practices implementation

4. Core Automations Setup Welcome Flow

→ 3 email sequence → Introduction to company & services → Key use cases / value proposition

Lead / Inquiry Follow-up Flow

→ Follow-up emails for inbound leads → Reminder + additional value emails

Basic Engagement Flow

→ Re-engagement email (optional depending on list size)

5. Campaign Strategy Setup

→ Initial content direction & messaging framework → Subject line & copy guidelines → Recommendations for frequency → Content types → Segmentation strategy

6. Tracking & Analytics

→ Setup of basic tracking (opens, clicks) → Integration with website (if applicable) → UTM tracking for campaigns → Reporting dashboard setup

7. Testing & QA

→ Email testing across devices → Deliverability checks → Link & CTA validation

Deliverables Summary

→ Fully configured email platform → 3 ready-to-use templates → 3 automation flows live → Segmented contact structure

1. Campaign Planning

→ Monthly content planning aligned with business goals → Selection of 2 campaign themes (e.g. use-case, offer, seasonal) → Subject line & messaging direction

2. Copywriting

→ Copywriting for 2 email campaigns per month → Conversion-focused structure (problem → solution → CTA) → Subject line + preview text optimization

3. Design & Build

→ Design and build of 2 emails using existing templates → Mobile optimization → Visual/content adjustments per campaign

4. Segmentation & Targeting

→ Audience selection per campaign → Basic segmentation (e.g. clients, leads, categories) → List hygiene checks before sending

5. Scheduling & Sending

→ Campaign scheduling based on best-performing times → Send execution → Final QA before send

6. Performance Tracking

→ Monitoring of key metrics (open rate, click rate) → Basic performance insights per campaign

7. Monthly Reporting

→ Summary report (performance of both campaigns) → Key insights & recommendations → Suggested improvements for next month

Deliverables Summary

→ 2 fully executed email campaigns per month → Campaign copy & design → Performance report → Ongoing optimization recommendations

→ Monitoring and optimization of existing email automations → Minor updates to copy and content (as needed) → Basic flow performance review (opens, clicks) → Recommendations for improvements → Support for small adjustments (timing, emails, structure)

Deliverables

→ Updated and optimized email sequences → Ongoing performance insights → Recommendations for future improvements