Papadopoulou x VALUE | SEO & GEO Audit & Setup & Monthly

Objective: Restructuring and optimizing the website to improve organic visibility, AI discoverability, and semantic relevance through technical, on-page, and AI-focused enhancements.

Technical SEO Audit

→ Full technical SEO audit. → Crawl and index diagnostics, including coverage, duplication, and orphaned URLs. → Review of robots.txt, canonicalization, meta robots, and hreflang structure. → Sitemap hierarchy review, rendering checks, and Core Web Vitals analysis, including LCP, CLS, and INP. → Validation of all structured data schemas.

On-Page & Semantic Optimization

→ Restructuring of heading hierarchy and semantic HTML. → Creation of commercial-intent landing pages based on query segmentation. → Keyword-to-page mapping for informational and transactional queries. → Metadata enrichment with entity-based phrasing to improve AI comprehension.

AI Optimization Layer

→ Analysis and optimization for LLM discovery, including ChatGPT, Perplexity, and Google AI Overviews. → Addition of llms.txt and AI-friendly meta signals. → Integration of schema-driven content cues, including FAQ, HowTo, WebSite, and Organization schema. → Design of AI-promptable content, including semantic FAQs, structured answers, and contextual content sections.

Deliverables

→ Detailed SEO audit report in PDF format. → Prioritization of recommendations based on impact and implementation effort.

Objective: Continuous growth of organic visibility and an increase in non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl reports, indexation status checks, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

Competitor Tracking & Intelligence

→ Monitoring and analysis of the top 5 competitors. → Tracking keyword gains and losses, as well as SERP changes. → Insights into emerging keywords and topical shifts.

Content Expansion & Semantic Growth

→ Identification of keyword gaps and creation of thematic clusters. → Development of pillar pages and topic silos based on search intent. → Implementation of E-E-A-T signals, including author pages, company expertise signals, and references.

Reporting & Strategic Guidance

→ Organic traffic performance. → Keyword rankings. → Technical SEO performance. → Content performance insights. → Strategic recommendations for ongoing optimization.

Objective: Continuous growth of organic presence, strengthening AI authority, and increasing non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl report, indexation status, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

AI Visibility & Citation Building

→ AI search engine tracking, including visibility in ChatGPT, Perplexity, etc. → Optimization of pages flagged as “low answerability.” → Updating AI summaries as new keywords emerge. → Monitoring inclusion in Google AI Overviews. → Monthly entity mapping updates. → Adaptation based on emerging AI search trends.

Reporting & Strategic Guidance

→ Organic traffic and rankings. → AI visibility insights, including mentions, citations, and answer inclusions.

Objective: Continuous growth of organic presence, strengthening AI authority, and increasing non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl report, indexation status, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

Competitor Tracking & Intelligence

→ Monitoring and analysis of the top 3-5 competitors. → Tracking keyword gains/losses, AI citations, and SERP changes. → Insights into emerging keywords and topical shifts.

Content Expansion & Semantic Growth

→ Identification of keyword gaps and creation of thematic clusters. → Development of pillar pages and topic silos with query fan-out. → Implementation of E-E-A-T: author pages, company expertise signals, and references.

AI Visibility & Citation Building

→ AI search engine tracking, including visibility in ChatGPT, Perplexity, etc. → Optimization of pages flagged as “low answerability.” → Updating AI summaries as new keywords emerge. → Monitoring inclusion in Google AI Overviews. → Monthly entity mapping updates. → Adaptation based on emerging AI search trends.

Reporting & Strategic Guidance

→ Organic traffic and rankings. → AI visibility insights, including mentions, citations, and answer inclusions.