KALLAS x VALUE | Enterprise Website - Plan 2

Phase 1: Discovery & Strategy → Market Research & User Analysis. Understanding user behavior, audience needs, and competitors.

Phase 2: UX & Information Architecture → Site Map Structure. Full Information Architecture aligned with user pathways and business goals. → Page Structure & Information Hierarchy. Content flow optimized for usability and SEO. → Design Based on Customer Journey. Visual and functional design tailored to each stage of the decision process. → Wireframing. Structural blueprints defining layout and navigation logic.

Phase 3: UI & Visual Design → High-Fidelity Mockups. Pixel-perfect visual concepts aligned with KALLAS INC branding. → Transitions & Micro-Animations. Smooth, modern motion design enhancing user experience. → Imagery Proposals & Editing. Selection, editing, and optimization of brand imagery. → Device-Agnostic Process. Consistent experience across desktop, tablet, and mobile.

Phase 4: Content → Copywriting Fine-Tuning. Review and refinement of web copy for clarity and impact.

Phase 5: Prototyping & Deliverables → Full Interactive Prototyping. Clickable Adobe XD prototype simulating real user journeys. → Predictive Analytics & Eye-Tracking Validation. Data-driven insights to optimize layout, CTAs, and engagement. → Deliverables. Editable Adobe XD files, high-resolution design images, and PDF presentation decks.

WEBSITE DEVELOPMENT

Phase 6: Development & Build → Front-End Development (customized to customer journey). Each interface built around user intent and conversion goals. → Device-Agnostic Development. Fully agnostic design and performance across all screen sizes. → Retina-Friendly Interface. Crisp visuals and optimized imagery for high-resolution displays. → Mobile Optimization. Speed and usability optimization on mobile devices. → Multi-Language System. WordPress WPML integration for bilingual (Greek/English) operation, scalable for more languages. → Dynamic Lead Forms. Smart forms with conditional logic and CRM-ready integration. → Blog Section Development. SEO-friendly post templates with tagging and filtering options. → Website Scalability. Modular structure allowing easy future expansion.

Phase 7: Technical, Security & Compliance → Hosting & SSL Certification. Setup, configuration, and testing on secure hosting environment. → Security Protocols. SSL, HTTPS, and anti-spam protection across all forms. → GDPR Compliance. Cookie consent management, privacy policy setup, and secure data forms.

Phase 8: SEO & Migration → SEO Set-Up. On-page SEO (metadata, schema, structured URLs) ready for indexing. → SEO Migration. Audit and URL mapping, 301 redirect plan, metadata migration, sitemap and robots.txt preservation, Search Console validation, and post-launch ranking check.

Phase 9: Analytics & Optimization → Analytics Set-Up. Google Analytics 4 (GA4) configuration and dashboard creation. → Heatmap Analytics. Integration with Hotjar for behavior insights. → Session Recording Analytics. Continuous monitoring of user interactions for UX improvements. → Content Optimization. Final pass for readability, load speed, and keyword relevance.

Phase 10: Launch & Handover → Go-live and final performance check. → Handover Training (1h). Live session for KALLAS INC team on CMS usage.

Plus: extensive Gantt chart with phases, VALUE's tasks, and Kallas' approval slots.

Not included in pricing: Optional Add-Ons: Strategic Proposals → Digital Positioning & Brand Narrative. Position KALLAS INC as a top-tier food industry partner in SE Europe with a cohesive tone of voice, visual language, and narrative. → Content Strategy & Storytelling Framework. Content pillars (Taste Innovation, Sustainability in Food, Expert Insights) plus a “KALLAS Stories” hub. → Lead Generation & CRM Integration. B2B touchpoints, gated downloads, and smart forms connected to HubSpot or Zoho. → SEO & Organic Growth Plan. Long-form blog posts, seasonal landing pages, and keyword-optimized product sections. (Execution on demand, not included.) → Thought Leadership & Education Hub. A “KALLAS Academy” section with guides, trends, and educational resources. → Customer Journey Optimization. Distinct journeys for HORECA, Retail, and Industrial clients with relevant product categories, case studies, and CTAs. → Digital Communication Ecosystem. LinkedIn, Instagram, and YouTube integrated into the site architecture. → Data Intelligence & Performance Tracking. GA4, Hotjar, and custom dashboards for engagement and conversion tracking. → Regional Expansion & Localization. Localized pages, SEO per region, and a distributor finder for Cyprus, Romania, Bulgaria, and Serbia. → ESG & Sustainability Communication. A dedicated section highlighting sustainability commitments, KPIs, and initiatives.

→ 4 CPU Cores → 24MB/s I/O → 8GB RAM → Unmetered traffic → Free SSL

→ Security Checks & Optimization → Code Cleaning: Removal of redundant or outdated code for optimal site performance. → Firewall Optimization: Enhanced protection through firewall configuration and threat monitoring. → Bi-Weekly Security Scans: Regular scans to identify and prevent vulnerabilities. → Minify CSS Files & Optimize CSS Delivery: Improved loading speed through com‐pressed and optimized stylesheets. → Database Cleanup: Routine removal of unnecessary data to maintain efficiency and performance. → Plugin Updates & Front-End Editing: Continuous updates and front-end maintenance for stability and compatibility.

*Billed Annually