KALLAS x VALUE | Website Development - Plan 1

Phase 1: Discovery & Strategy → Market Research & User Analysis. User behavior, audience needs, and competitor analysis to shape a user-centered strategy.

Phase 2: UX & Information Architecture → Page Structure & Information Hierarchy. Content flow optimized for usability, navigation clarity, and SEO. → Customer Journey Design. Journeys mapped to HORECA, Retail, and Industrial pathways, aligned to conversion goals. → Wireframing & Layout Logic. Blueprints for navigation, content grouping, and user flow.

Phase 3: UI & Visual Design → High-Fidelity Mockups. Pixel-perfect concepts aligned to KALLAS INC branding. → Transitions & Micro-Animations. Modern motion design. → Retina-Friendly Interface. Crisp visuals for high-resolution displays. → Imagery Proposals & Editing. Selection, editing, and optimization of brand imagery.

Phase 4: Content → Copywriting Fine-Tuning. Refinement of web copy for clarity, tone, and engagement.

Phase 5: Development & Build → Front-End Development (customized to customer journey). Interfaces built around user intent and conversion. → Device-Agnostic Development. Consistent performance across desktop, tablet, and mobile. → Mobile Optimization. Mobile-first speed and usability. → Multi-Language System. WordPress WPML bilingual (Greek/English), scalable for more languages. → Dynamic Lead Forms. Conditional logic, CRM-ready integration. → Blog Section Development. SEO-friendly templates with tagging and filtering. → Website Scalability. Modular structure for future expansion.

Phase 6: Technical, Security & Compliance → Hosting & SSL Certification. Setup, configuration, and testing on secure hosting. → Security Protocols. SSL, HTTPS, and anti-spam across all forms. → GDPR Compliance. Cookie consent, privacy policy, and secure data forms.

Phase 7: SEO & Migration → SEO Set-Up. On-page metadata, schema, and structured URLs, ready for indexing. → SEO Migration. Audit and URL mapping, 301 redirect plan, metadata migration, sitemap and robots.txt preservation, Search Console validation, and post-launch ranking check.

Phase 8: Analytics & Optimization → Analytics Set-Up. GA4 configuration and dashboards. → Heatmaps & Session Recording. Hotjar behavior insights and UX monitoring. → Predictive Analytics & Eye-Tracking Validation. Data-driven layout, CTA, and engagement optimization. → Content Optimization. Final pass for readability, load speed, and keyword relevance.

Phase 9: Launch & Handover → Go-live and final performance check. → Handover Training (1h). Live CMS session for the KALLAS INC team. Plus: extensive Gantt chart with phases, VALUE's tasks, and Kallas' approval slots.

Not included in pricing Optional Add-Ons: Strategic Proposals → Digital Positioning & Brand Narrative → Content Strategy & Storytelling Framework (“KALLAS Stories”) → Lead Generation & CRM Integration (HubSpot/Zoho) → SEO & Organic Growth Plan (execution on demand) → Thought Leadership & Education Hub (“KALLAS Academy”) → Digital Communication Ecosystem (LinkedIn, Instagram, YouTube) → Data Intelligence & Performance Tracking (GA4 + Hotjar + dashboards) → Regional Expansion & Localization (Cyprus, Romania, Bulgaria, Serbia, plus distributor finder) → ESG & Sustainability Communication

→ 4 CPU Cores → 24MB/s I/O → 8GB RAM → Unmetered traffic → Free SSL

→ Security Checks & Optimization → Code Cleaning: Removal of redundant or outdated code for optimal site performance. → Firewall Optimization: Enhanced protection through firewall configuration and threat monitoring. → Bi-Weekly Security Scans: Regular scans to identify and prevent vulnerabilities. → Minify CSS Files & Optimize CSS Delivery: Improved loading speed through com‐pressed and optimized stylesheets. → Database Cleanup: Routine removal of unnecessary data to maintain efficiency and performance. → Plugin Updates & Front-End Editing: Continuous updates and front-end maintenance for stability and compatibility.

*Billed Annually