IKH Group x VALUE | SEO & GEO Migration & Monthly

Phase 1: Pre-Audit & Strategy Development → We analyze the current website, identify high-value pages, and create a strategic SEO migration plan to prevent traffic loss.

Phase 2: SEO Framework Development → We define a strong SEO framework, including technical requirements, URL structures, and content priorities for a smooth transition.

Phase 3: SEO Migration Consulting → We collaborate with the dev team where needed, providing guidance on best practices, technical SEO issues, and URL mapping to avoid ranking drops.

Phase 4: SEO Consulting During Development → Our team works alongside your developers where needed, ensuring that SEO best practices are correctly implemented throughout the development process.

Phase 5: Keyword Mapping → We conduct in-depth keyword research and map keywords to the new site structure, preserving rankings and strengthening relevance.

Phase 6: Pre-Launch Audit → Before the new website goes live, we perform a full SEO audit to identify and fix any technical, content, or structural issues.

Phase 7: Post-Launch Audit → Once the new website is live, we perform a new SEO audit to ensure proper indexation and identify any migration-related issues.

Phase 8: Three-Month Monitoring → We continuously monitor rankings, traffic, and indexation for 1 month after the migration, making the necessary adjustments.

Phase 9: Migration Report → We provide a detailed migration report summarizing the results, performance changes, and recommendations for ongoing optimization.

Objective: Continuous growth of organic visibility and an increase in non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl reports, indexation status checks, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

Competitor Tracking & Intelligence

→ Monitoring and analysis of the top 5 competitors. → Tracking keyword gains and losses, as well as SERP changes. → Insights into emerging keywords and topical shifts.

Content Expansion & Semantic Growth

→ Identification of keyword gaps and creation of thematic clusters. → Development of pillar pages and topic silos based on search intent. → Implementation of E-E-A-T signals, including author pages, company expertise signals, and references.

Reporting & Strategic Guidance

→ Organic traffic performance. → Keyword rankings. → Technical SEO performance. → Content performance insights. → Strategic recommendations for ongoing optimization.

Objective: Continuous growth of organic presence, strengthening AI authority, and increasing non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl report, indexation status, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

AI Visibility & Citation Building

→ AI search engine tracking, including visibility in ChatGPT, Perplexity, etc. → Optimization of pages flagged as “low answerability.” → Updating AI summaries as new keywords emerge. → Monitoring inclusion in Google AI Overviews. → Monthly entity mapping updates. → Adaptation based on emerging AI search trends.

Reporting & Strategic Guidance

→ Organic traffic and rankings. → AI visibility insights, including mentions, citations, and answer inclusions.

Objective: Continuous growth of organic presence, strengthening AI authority, and increasing non-branded queries.

Technical Maintenance & Monitoring

→ Monthly crawl report, indexation status, and Core Web Vitals tracking. → Error monitoring, including 404 errors, redirects, and schema validation. → Optimization of new or updated pages.

Competitor Tracking & Intelligence

→ Monitoring and analysis of the top 3-5 competitors. → Tracking keyword gains/losses, AI citations, and SERP changes. → Insights into emerging keywords and topical shifts.

Content Expansion & Semantic Growth

→ Identification of keyword gaps and creation of thematic clusters. → Development of pillar pages and topic silos with query fan-out. → Implementation of E-E-A-T: author pages, company expertise signals, and references.

AI Visibility & Citation Building

→ AI search engine tracking, including visibility in ChatGPT, Perplexity, etc. → Optimization of pages flagged as “low answerability.” → Updating AI summaries as new keywords emerge. → Monitoring inclusion in Google AI Overviews. → Monthly entity mapping updates. → Adaptation based on emerging AI search trends.

Reporting & Strategic Guidance

→ Organic traffic and rankings. → AI visibility insights, including mentions, citations, and answer inclusions.