Gini Group x VALUE | Performance

- Audit of existing tracking implementation to detect misfires, overlaps, or missing data - Google Tag Manager setup or correction - Meta Pixel implementation with Enhanced Events (standard & custom) - Google Ads Conversion Pixel and Remarketing Tag deployment - Debugging and resolution of data conflicts across platforms

Analytics Configuration - Setup or audit of Google Analytics 4 (GA4), ensuring proper property and stream structure - Event and goal tracking configuration based on business objectives - Data layer alignment for clean event collection - Integration with Looker Studio for real-time dashboards and performance reporting

- Media plan & strategy creation based on funnel (awareness, consideration, intent, loyalty) - UpSales & cross-sales proposals - Strategic proposals - Content optimization proposals - Performance proposals - Unlimited ad campaign - Channels: --> Meta Ads --> Google Ads --> YouTube Ads --> Banner Ads - Real-time reporting - Economy map report - Copywriting → Google search ads → Copy-in & out of post

- 5 key visuals --> 300 × 250 – Medium Rectangle --> 336 × 280 – Large Rectangle --> 728 × 90 – Leaderboard --> 300 × 600 – Half Page --> 320 × 100 – Large Mobile Banner --> 1080 × 1350 – Portrait --> 1080 × 1920 – Stories & Reels

*for Monthly Advertising Spend until €15k

Countries: Greece

Meetings: - 1hr Monthly Meeting