ALGO Systems x VALUE | Rebranding - Plan 1: Brand Foundation

A strong, professional brand identity with the essential strategic and visual elements.

Scope

Brand Strategy → Communication strategy → Brand storytelling → Tagline creation → Tone of voice direction

Visual Identity → Brand identity concept → Main logo design → 2 logo approaches → 2 cycles of logo design iterations → Color palette → Font proposals → Basic branding elements

Brand Applications → Business card design → Letterhead design → Email signature design → Presentation template 5-7 slides

Guidelines → Brand guidelines covering logo usage, colors, fonts, and basic visual rules

Project Management & Meetings → Includes project tracking throughout the full branding process → Client receives access to a shared project tracking system or structured progress updates → Includes up to 2 hours of meetings → Meetings may be used for briefing, presentation of concepts, feedback, and final review → Additional meeting hours are charged separately

Disclaimers & Exclusions

→ Revisions apply only to the selected design direction and do not include complete redesigns unless agreed separately. → Final naming availability, trademark checks, and legal registration are not included. → Domain name purchase, social media handle purchase, and trademark registration are not included. → Copywriting beyond the agreed brand storytelling, tagline, and tone of voice scope is not included. → Printing, production, and delivery costs are not included. → Premium fonts, stock images, mockups, icons, or third-party assets are not included unless otherwise agreed. → Additional logo concepts or revision cycles beyond the agreed scope are charged separately. → Website design, packaging design, social media content creation, and advertising campaigns are not included. → Final files are delivered after project completion and full payment.