ALGO Systems x VALUE | Rebranding - Plan 3: Complete Brand Experience

A fully developed brand world, from strategy and identity to full brand documentation and professional business materials.

Scope

Brand Strategy → Communication strategy → Brand storytelling → Brand positioning → Brand personality → Tagline creation → Tone of voice → Core messaging framework → Mission, vision, values direction → Brand narrative for internal and external use

Visual Identity → Full brand identity system → Main logo design → 4 logo approaches → 4 cycles of logo design iterations → Logo variations and lockups → Color palette → Typography system → Fonts proposals → Branding elements → Custom icons → Visual language direction → Image / photography style direction

Brand Applications → Business cards → Letterheads → Envelopes → Notepads and notebooks → Folder → Email signature → Digital letterheads → Zoom / meeting backgrounds x 3 → Company profile 7 slides → Presentation template 25 slides → Offer template → Newsletter template → Social media brand look direction

Brand Documentation → Full brand book → Brand guidelines → Logo usage rules → Color and typography rules → Tone of voice guide → Messaging examples → Stationery application examples → Digital application examples → Do’s and don’ts

Project Management & Meetings → Includes project tracking throughout the full branding process → Client receives access to a shared project tracking system or structured progress updates → Includes up to 6 hours of meetings → Meetings may be used for briefing, strategy workshops, design presentations, feedback sessions, brand book review, and final handover → Additional meeting hours are charged separately

Disclaimers & Exclusions

→ Revisions apply only to the selected design direction and do not include complete redesigns unless agreed separately. → Final naming availability, trademark checks, and legal registration are not included. → Domain name purchase, hosting, social media handle purchase, and trademark registration are not included. → Printing, production, delivery, installation, and material costs are not included. → Premium fonts, stock images, mockups, templates, icons, photography, or third-party assets are not included unless otherwise agreed. → Full commercial copywriting, campaign copywriting, website copywriting, or long-form content creation is not included unless specifically stated. → Website design, web development, e-commerce setup, SEO, paid advertising, and social media management are not included. → Packaging design, signage, environmental graphics, vehicle branding, and merchandise design are not included unless separately agreed. → Motion graphics, animation, video production, photography, and art direction for photoshoots are not included. → Content population for templates, presentations, newsletters, or company profiles is not included unless otherwise agreed. → Additional logo approaches, design directions, deliverables, or revision cycles beyond the agreed scope are charged separately. → Final files are delivered after project completion and full payment.