ALGO Systems x VALUE | Rebranding - Plan 2: Brand Identity System

A complete brand identity system with more flexibility, applications, and consistency across touchpoints.

Scope

Brand Strategy → Communication strategy → Brand storytelling → Brand positioning direction → Tagline creation → Tone of voice → Key brand messages

Visual Identity → Brand identity development → Main logo design → 3 logo approaches → 3 cycles of logo design iterations → Logo variations → Color palette → Font proposals → Branding elements → Custom icon style direction

Brand Applications → Business cards → Letterheads → Envelopes → Notepads or notebooks → Folder → Email signature → Digital letterheads → Zoom / meeting backgrounds x 2 → Presentation template 10-15 slides → Offer template → Newsletter template

Guidelines → Brand guidelines document covering logo usage, colors, typography, visual elements, tone of voice, and application examples

Project Management & Meetings → Includes project tracking throughout the full branding process → Client receives access to a shared project tracking system or structured progress updates → Includes up to 4 hours of meetings → Meetings may be used for briefing, strategy alignment, design presentation, feedback, and final review → Additional meeting hours are charged separately

Disclaimers & Exclusions

→ Revisions apply only to the selected design direction and do not include complete redesigns unless agreed separately. → Final naming availability, trademark checks, and legal registration are not included. → Domain name purchase, hosting, social media handle purchase, and trademark registration are not included. → Printing, production, delivery, and installation costs are not included. → Premium fonts, stock images, mockups, templates, icons, or third-party assets are not included unless otherwise agreed. → Full copywriting for company profiles, newsletters, offers, or presentations is not included unless specifically stated. → Content population for templates is not included unless otherwise agreed. → Additional logo approaches, design directions, or revision cycles beyond the agreed scope are charged separately. → Website design, web development, packaging design, campaign design, and social media content creation are not included. → Custom illustration systems, motion graphics, video editing, and photography are not included. → Final files are delivered after project completion and full payment.